Steven Heller. 100 Ideas That Changed Graphic Design

Sala Cinema - Palazzo delle Esposizioni

Tuesday 4 June, 5:30 pm


On Tuesday 4 June, the Palazzo delle Esposizioni will be hosting its fourth encounter with Steven Heller, one of the most authoritative international critics in the field of visual communication and author of over 130 books, including 100 Ideas That Changed Graphic Design (2012), written with Veronique Vienne and starting point for the conference of this year.


After the lecture dedicated to the most original and eccentric typographical fonts, Heller, with his usual irony, tells us hundred ideas that changed the graphic design, hundred "big bangs" that help explain why graphic design looks and feels the way it does: a real "Big Idea Theory". A review of concepts, inventions and inspirations that have been shown to survive time and fashion and have become the foundation of graphic language.


Steven Heller

Co-chairman of the Master of Fine Arts (MFA) Designer as Author program and co-founder of the MFA in Design Criticism and of the MFA in Interaction Design programs at the School of Visual Arts in New York, Heller was art director with the New York Times for 33 years (28 of which he spent as senior art director on the NYT Book Review). He currently runs the "Visuals" column for the Book Review, edits AIGA VOICE: Online Journal of Design, and collaborates with the magazines Print, EYE, Baseline and ID. He also collaborates with the online magazine Design Observer and keeps the DAILY HELLER blog for Print Magazine ( He is the author of over 120 books on pop culture and design, including Design Literacy, Paul Rand, Graphic Style (with Seymour Chwast), Stylepedia (with Louise Fili), The Design Entrepreneur (with Lita Talarico) and, more recently, Iron Fists: Branding the Twentieth Century Totalitarian State. He was awarded the AIGA Medal for lifetime achievement in 1999. Info:


organized by

Laboratorio d'arte del Palazzo delle Esposizioni

AIAP - Associazione italiana design della comunicazione visiva, Delegazione Lazio


with the assistance of the

SVA School of Visual Arts, New York


in conjunction with the

Università Sapienza di Roma

MA course in design, visual and multimedia communication

Interfaculty course with the Prima Facoltà di Architettura Ludovico Quaroni

and the Facoltà di Scienze della Comunicazione



lecture with simultaneous translation

Cinema Hall - Palazzo delle Esposizioni

via Milano 9a, Rome

admission free while places last